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“If you have knowledge, let others light their candles at it.”
WEBINARS
Maximizing Profit through Cafe Menu Pricing!
In this video, Kevin discusses your cafe menu costs and how to strategically analyze your pricing and raise prices in a way that maximizes profitability and minimizes customer attrition.
This video has a downloadable tool in our shop called "Cafe Pricing Excel Sheet" which will help you analyze your menu, and bench mark against your competition.
In this video, Sam Schrup shares the revolutionary technology of the company he founded, AudienceTap. The technology allows customers to buy directly through their perfectly designed text messages that feature coffee and product specs, photos, and branding. Top coffee industry brands are already using this technology to sell their coffee. Check it out!
In this video webinar we hear from the founder of Peak Negotiations, Jeremy Barnyak, and coffee industry veteran and consultant Rachel Apple about the power of salary negotiation.
The True Cost of Grocery
In this video, Kevin breaks down the cost of selling products into the grocery channel. He talks about the difference between "Mark Up" and "Margin" and how to calculate every aspect of the product journey from total COGS to Promotions and Trade Spend.
This video is best when accompanied by two tools that can be purchased from our shop- The CPG Definitions List and the Grocery Channel Profitability Calculator.
Use this tool to understand the TRUE cost of your products on shelf in grocery stores. This will help you avoid common pitfalls of pricing your product too low and sacrificing all of your hard earn margin ($$) to the grocery gods.
PODCASTS
DOWNLOADS
This list will help you use CPG terms like a pro! Speaking the language is half the battle for knowing what’s really going on with your business. This little list is a great investment if you plan to do any work in the grocery/retail/ CPG categories!
Digital download to accompany webinar where Kevin talks about price-checking your menu, margins, and making pricing adjustments to maximize revenue.