THE COLLECTIVE
Will Frith
Will Frith
Roastery Operations (small to medium)
Roast Profiling
Blend Creation and Management
Product Development
QA/QC
Barista & Roaster Training
Equipment Selection (Pre-installation design and site preparation, installation, commissioning, maintenance schedule)
Location: Ho Chi Min City, Vietnam
Education: B.A. in Literature & English; Associate of Arts; Associate of Science
Certifications: IDP (precursor to AST); Barista Guild Level 3 (pre-merger)
Software Capabilities: Google Suite, Excel & Microsoft Suite, Artisan, Cropster, Roaster Tools
Since 2004 I’ve been splitting my time between Saigon/HCMC, Vietnam, and the Pacific Northwest of the United States. I've worked in Specialty Coffee in a variety of roles for a few great companies: Production, Training & Education at Batdorf & Bronson (now Dancing Goats); Roasting, Wholesale Support, QC/QA at Olympia Coffee Roasting; Sales and After Sales, Technical and User Training, Installation Design and Product Development at Modbar.
In 2013 I moved to Vietnam on a mission to find high quality arabica in the mountains of Dalat, but I ended up finding so much more. I worked the bar, roasted coffee, trained baristas, trained roasters, judged competitions, and helped people open cafes and roasting companies. I became part of a small and young community of producers, processors, green coffee buyers, roasters, nerds, and cafe entrepreneurs who are trying to make Vietnamese coffee something legit and worthy of attention.
In 2019 I opened a wholesale coffee roasting company called Building Coffee with my partner Kel. In 2021 we were joined by Ed Leebrick of Lighthouse Roasters. Also in 2021 we opened BEL, our lovely cafe. Everything is under one roof, where we work with an incredible group of people.