THE COLLECTIVE

Will Frith in a hard hat with bags in the background

Will Frith

Will Frith

Will Frith portrait looking at camera smiling

Roastery Operations (small to medium)

Roast Profiling

Blend Creation and Management

Product Development

QA/QC

Barista & Roaster Training

Equipment Selection (Pre-installation design and site preparation, installation, commissioning, maintenance schedule)

Location: Ho Chi Min City, Vietnam

Education: B.A. in Literature & English; Associate of Arts; Associate of Science

Certifications: IDP (precursor to AST); Barista Guild Level 3 (pre-merger)

Software Capabilities: Google Suite, Excel & Microsoft Suite, Artisan, Cropster, Roaster Tools

Since 2004 I’ve been splitting my time between Saigon/HCMC, Vietnam, and the Pacific Northwest of the United States. I've worked in Specialty Coffee in a variety of roles for a few great companies: Production, Training & Education at Batdorf & Bronson (now Dancing Goats); Roasting, Wholesale Support, QC/QA at Olympia Coffee Roasting; Sales and After Sales, Technical and User Training, Installation Design and Product Development at Modbar.

In 2013 I moved to Vietnam on a mission to find high quality arabica in the mountains of Dalat, but I ended up finding so much more. I worked the bar, roasted coffee, trained baristas, trained roasters, judged competitions, and helped people open cafes and roasting companies. I became part of a small and young community of producers, processors, green coffee buyers, roasters, nerds, and cafe entrepreneurs who are trying to make Vietnamese coffee something legit and worthy of attention.

In 2019 I opened a wholesale coffee roasting company called Building Coffee with my partner Kel. In 2021 we were joined by Ed Leebrick of Lighthouse Roasters. Also in 2021 we opened BEL, our lovely cafe. Everything is under one roof, where we work with an incredible group of people.